‘A RIDE WITH’ ISABEL OKORO

Carte Blanche

Havana Club has the ambition to highlight new creatives and offer @havanaclub as a visibility platform.

“A Ride With” is a Carte Blanche open to Havana Club close collaborators and talents. We invite them to showcase one or more Havana Club products through a ride in one city.

This seventh “Carte Blanche” highlights the work of Isabel Okoro in Toronto, Canada

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Isabel Okoro

Influenced through this series, Isabel’s message is clear : letting your creativity speak is the best way to express yourself.

In all the subjectivity that art presents, it is important to listen to yourself and be in tune with both your conscious and unconscious to create something unique. It’s easy to be inspired by the world around us, but knowing how to be inspired by oneself and one’s loved ones is a matter of deep creativity.

For this new ride, Havana Club called on Canadian photographic artist Isabel Okoro to sublimate two bottles from its spirits range, the Havana Club 7 & the Smoky.

Through an authentic series that highlights artists from her ecosystem, Isabel Okoro tells the story of what inspires this crew of artists on a daily basis, with a storytelling centered around exchange & the following three key words: Expression, Energy, Community.

“I love the photos where the creatives come together at the dining table. They represent a moment of joy and togetherness.”

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