‘A RIDE WITH ‘ THEODOROS GENNITSAKIS
Carte Blanche
Havana Club has the ambition to highlight new creatives and offer @havanaclub as a visibility platform.
“A Ride With” is a Carte Blanche open to Havana Club close collaborators and talents. We invite them to showcase one or more Havana Club products through a ride in one city.
For this tenth edition of “A Ride with”, we’re happy to introduce you to the work of Theodoros Gennitsakis.
THEODOROS GENNITSAKIS
The Athens-based artist chose to tell the story of the 1st generation of immigrant living there, between the remnant of the historical city and the new places of the capital. Why?
«Because I’m from immigrant parents and this first generation immigrant represents my personal story. I connected with them and they were the ones who didn’t get any help so they had to hustle by themselves. I grew up in Paris, they grew up in Athens but our story is the same.»
Accompanied by the new bottle of Havana Club Especial, Theodoros and his friends tell us more about his inspirations.
«A big creative scene was born in Athens during the crisis that killed all the old structures that were used by creative people at the time. The new generation had to find another way to express themselves. Also what is interesting is the fact that a lot of international people decided to move to Athens because they found economic opportunities by having big spaces for nothing. The new greek generation grew up and developed with these international people. Today I can say that Athens is one of the most creative places in Europe. This new wave also integrate this first immigrant generation that brings a larger culture to the city. The center of Athens is full of creative people from all around the world, working together, sharing spaces and having fun together.»
OTHER PROJECTS
LIMITED EDITIONS
HAVANA CLUB X PLACES+FACES
Places+Faces x Havana Club: a new collaboration has landed. Check out the campaign. It’s out of this world!
HAVANA CLUB X DAILY PAPER
Havana Club and Daily Paper launched a limited collection and a “creative workshop” for young talents.
Indispensable rum brand Havana Club and urban clothing brand Daily Paper have collaborated to launch a limited edition urban clothing collection and an exclusive competition for young creative talent. The unmistakable collection pays homage to Havana Club’s Cuban heritage, infused with Daily Paper’s unmistakable aesthetic. The collection was launched on 26 January 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club teamed up with the SNEAKERNESS TOUR and toured all over Europe to offer sneakerheads an ideal fair with their favourite brands and designers and a lot of experience around them. The Sneakerness creative team designed a limited edition bottle and gave it away to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, and hit the studio with Cuban artists Daymé Arocena and Kumar, where they recorded the new EP titled “Havana Club Sessions Vol. 1”. For the release of this album a limited edition bottle was produced using the cover design for the label creation.
HAVANA CLUB X PLACES+FACES
Havana Club and Places + Faces launched a capsule collection of urban clothing, inspired by the love both brands have for meeting new people, travelling…
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV is created from a special blend of Cuba’s finest rum bases, each aged for a minimum of 12 years (up to 40 years) in 60-year-old casks. The result is an unusual, limited-edition batch of just 2,000 bottles, released at the Tomorrowland festival in July 2019. This complex, dark rum can be enjoyed neat or on the rocks to bring out the richness of its flavours, which include aromas of sweet tobacco, vanilla, butterscotch, caramelised tropical fruits, cinnamon and other darkened spices.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local “underground” collectives from all over the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring together our audience.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced its collaboration and partnership with photographer Joshua Gordon to launch a multimedia project called “Butterfly” and, among other things, the production of a limited edition bottle.
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. This collaboration revolves around the new limited edition Skepta Havana Club 7 bottle, which has been designed to support the shared global community.
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club, the collaboration that embodies the union between the city of Havana, its culture and acetate. Through a limited collection and a series of online events, we celebrate the art and craftsmanship of the current scene. The city, the rum and the essence itself will reach 5 cities: Milan, Berlin, Moscow, Shanghai and, of course, Havana, Cuba.
HAVANA CLUB x PIGALLE
Pigalle Paris and Havana Club have collaborated to launch a limited edition capsule collection with an exclusive bottle of Havana Club 7 years. This partnership is a celebration of Cuba’s vibrant culture and Stephane Ashpool’s colourful and creative career….
HAVANA CLUB x SKEPTA 2.0
Havana Club and Skepta are back for another creative collaboration, with the British artist designing his second limited edition bottle of Havana Club 7. Celebrating Skepta’s Nigerian roots, the Havana Club 7 bottle presentation evokes the creative connections between Yoruba culture and the Afro-Cuban spirit.
HAVANA CLUB x BAD GYAL
Havana Club, has yet another reason to be proud: its new collaboration with Spanish artist Bad Gyal. The meeting of the brand’s Cuban roots and the artist’s authentic urban energy is enshrined in the launch of a limited edition Havana Club 7 x Bad Gyal, designed as a tribute to parties, music and peopl.
HAVANA CLUB x FRENNA
Ghanaian-Dutch artist Frenna and Havana Club have joined forces to celebrate passion, talent and the love of art throughout the campaign “A Toast To The Culture”. The collaboration resulted in an impressive video clip, a limited edition bottle with a unique and distinctive design – designed in collaboration with next generation creatives – and a special portrait painting of Frenna.
HAVANA CLUB X BURNA BOY
Havana Club and Burna Boy celebrate the power of culture and communities with a Limited Edition of Havana Club 7. Honouring one’s roots is something that the artist and Havana Club share, from Nigeria to Cuba, and Burna Boy wanted to make sure the limited edition bottle reflected this pride in one’s origins.
