Havana Club x Boiler Room
La Cubania
Flagships are large-scale events designed to offer a total immersive experience. On a grand scale, each venue is entirely branded in the colours of the collaboration, creating a unique and unforgettable atmosphere.
This year, come experience the energy of LA CUBANIA through two Big Scale SYSTEM events that bring together the universe both Havana Club and Boiler Room. Entirely designed and curated to offer you a unique HAVANA CLUB experience, these two events, (Mexico City and Bristol), will be an opportunity to celebrate diversity, authenticity, and creativity—the very essence of the brand.
SYSTEM
Editorials are smaller events focus on the storytelling and authenticity of the relationship between the partner brands, with an emphasis on engagement, proximity and connection with the public.
Boiler Room SYSTEM and Havana Club join forces for a series of uniquely groundbreaking street parties that celebrate the raw, unifying power of the Soundsystem.
From its Caribbean roots to its presence in the world’s most vibrant metropolitan music hubs, Soundsystem-focused music and the culture surrounding it are where communities are built and thrive, where boundaries are shattered and new ideas are born, and where inclusivity always prevails over exclusivity