HAVANA CLUB X BURNA BOY
Collab
Havana Club and Burna Boy celebrate the power of culture and communities with a Limited Edition of Havana Club 7. Honouring one’s roots is something that the artist and Havana Club share, from Nigeria to Cuba, and Burna Boy wanted to make sure the limited edition bottle reflected this pride in one’s origins.
Burna Boy
Burna Boy
This vibrant Havana Club 7 limited edition bottle is inspired by the traditional cultural headgear found in South Nigeria, with tassels illustrated on the front label, and a multicoloured “Aso Oke” background – a hand-woven cloth created by the Yoruba People of West Africa often adorning gowns and hats worn for celebratory ceremonies such as weddings. This is Burna Boy’s personal ode to the beauty of culture, the strength of community values and joy to defend his roots.
A toast to hope and togetherness
Honouring one’s roots is something that the artist and Havana Club share, from Nigeria to Cuba, and Burna Boy wanted to make sure the limited edition bottle reflected this pride in one’s origins. Sitting front and centre of the bottle is “Burna Boy” handwritten by the artist himself, while a palm leaf crown wraps the Havana Club logo – an ode to the African Union emblem, and the bottom part of the label integrates the Rivers State region of Nigeria, where Burna Boy was born.
A short film celebrates the intimately interwoven story between Burna Boy and Havana Club; an observance of conviviality, tribe and bonding values, be it in the comforts of one’s home or the optimism of a dancefloor, from Lagos to London. To give a voice to the « Fabric of culture », a voice over by Burna Boy himself takes this movie to the next level, making the collaboration comes to life as a connection of family and friendships via the Havana Club bottle and supporting a spirited message of love from Burna Boy himself:
“It takes a great person to overcome daily trials and tribulations, and an even greater person to intentionally decide that life is for living,” he says. “As we share in the beauty of culture, community and heritage, let’s celebrate in united liberations. Please remember that you are a GIANT, today and always.” A toast to hope and togetherness that Havana Club is proud to be supporting.
Other projects
LIMITED EDITIONS
HAVANA CLUB X PLACES+FACES
Places+Faces x Havana Club: a new collaboration has landed. Check out the campaign. It’s out of this world!
HAVANA CLUB X DAILY PAPER
Havana Club and Daily Paper launched a limited collection and a “creative workshop” for young talents.
Indispensable rum brand Havana Club and urban clothing brand Daily Paper have collaborated to launch a limited edition urban clothing collection and an exclusive competition for young creative talent. The unmistakable collection pays homage to Havana Club’s Cuban heritage, infused with Daily Paper’s unmistakable aesthetic. The collection was launched on 26 January 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club teamed up with the SNEAKERNESS TOUR and toured all over Europe to offer sneakerheads an ideal fair with their favourite brands and designers and a lot of experience around them. The Sneakerness creative team designed a limited edition bottle and gave it away to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, and hit the studio with Cuban artists Daymé Arocena and Kumar, where they recorded the new EP titled “Havana Club Sessions Vol. 1”. For the release of this album a limited edition bottle was produced using the cover design for the label creation.
HAVANA CLUB X PLACES+FACES
Havana Club and Places + Faces launched a capsule collection of urban clothing, inspired by the love both brands have for meeting new people, travelling…
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV is created from a special blend of Cuba’s finest rum bases, each aged for a minimum of 12 years (up to 40 years) in 60-year-old casks. The result is an unusual, limited-edition batch of just 2,000 bottles, released at the Tomorrowland festival in July 2019. This complex, dark rum can be enjoyed neat or on the rocks to bring out the richness of its flavours, which include aromas of sweet tobacco, vanilla, butterscotch, caramelised tropical fruits, cinnamon and other darkened spices.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local “underground” collectives from all over the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring together our audience.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced its collaboration and partnership with photographer Joshua Gordon to launch a multimedia project called “Butterfly” and, among other things, the production of a limited edition bottle.
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. This collaboration revolves around the new limited edition Skepta Havana Club 7 bottle, which has been designed to support the shared global community.
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club, the collaboration that embodies the union between the city of Havana, its culture and acetate. Through a limited collection and a series of online events, we celebrate the art and craftsmanship of the current scene. The city, the rum and the essence itself will reach 5 cities: Milan, Berlin, Moscow, Shanghai and, of course, Havana, Cuba.
HAVANA CLUB x PIGALLE
Pigalle Paris and Havana Club have collaborated to launch a limited edition capsule collection with an exclusive bottle of Havana Club 7 years. This partnership is a celebration of Cuba’s vibrant culture and Stephane Ashpool’s colourful and creative career….
HAVANA CLUB x SKEPTA 2.0
Havana Club and Skepta are back for another creative collaboration, with the British artist designing his second limited edition bottle of Havana Club 7. Celebrating Skepta’s Nigerian roots, the Havana Club 7 bottle presentation evokes the creative connections between Yoruba culture and the Afro-Cuban spirit.
HAVANA CLUB x BAD GYAL
Havana Club, has yet another reason to be proud: its new collaboration with Spanish artist Bad Gyal. The meeting of the brand’s Cuban roots and the artist’s authentic urban energy is enshrined in the launch of a limited edition Havana Club 7 x Bad Gyal, designed as a tribute to parties, music and peopl.
HAVANA CLUB x FRENNA
Ghanaian-Dutch artist Frenna and Havana Club have joined forces to celebrate passion, talent and the love of art throughout the campaign “A Toast To The Culture”. The collaboration resulted in an impressive video clip, a limited edition bottle with a unique and distinctive design – designed in collaboration with next generation creatives – and a special portrait painting of Frenna.
HAVANA CLUB X BURNA BOY
Havana Club and Burna Boy celebrate the power of culture and communities with a Limited Edition of Havana Club 7. Honouring one’s roots is something that the artist and Havana Club share, from Nigeria to Cuba, and Burna Boy wanted to make sure the limited edition bottle reflected this pride in one’s origins.
