HAVANA CLUB X FRENNA
Collab
Ghanaian-Dutch artist Frenna and Havana Club have joined forces to celebrate passion, talent and the love of art throughout the campaign “A Toast To The Culture”. The collaboration resulted in an impressive video clip, a limited edition bottle with a unique and distinctive design – designed in collaboration with next generation creatives – and a special portrait painting of Frenna.
FRENNA
FRENNA
The bottle features the colours of the Ghanaian flag, which serve as an ode to Frenna’s roots. Also featured in the design are Frenna’s famous ‘777’ logo, an eagle – the tallest bird in the sky that Frenna looks up to and the animal that symbolises Ghana – and seven adinkra symbols that stand for Greatness, Bravery, Creativity, Courage, Wisdom of the Past, Strength and Hatred.
A TOAST TO THE CULTURE
Success is often attributed to the artist himself, but Frenna knows better than anyone that his success has been a process of setbacks, patience, hard work and teamwork. The support he received from his community, friends and family, combined with his passion for the hip-hop culture are the foundation of Frenna’s success.
His Ghanaian roots have always been a major influence on his musical development, upbringing and the value he places on family and friends. This cultural influence and the sense of family that the people around him give him are also important values that he grew up with in the Schilderswijk in The Hague. There, as a child and teenager, he was shaped by everything he saw and experienced in the neighbourhood, and it was there that he developed his work ethic, which has enabled him to realise his dreams.
Havana Club and Frenna believe in the value and importance of creating together and therefore selected six creatives and guided them through mentoring sessions where knowledge and creative ideas were shared. Inspiring each other and sharing creativity were the most important pillars of the process.
The limited edition bottle of Havana Club Rum will be available from April 1st in the Netherlands and Belgium at Gall & Gall, Drankdozijn and Belgian sneakerstores DNA et DeMakers Gallery.
Other projects
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